CRUELTY FREE MASCARA
We’ve made a totally cruelty free mascara. All of our mascaras and eyebrow gels use vegan formulas and there’s absolutely no testing on animals.
Tres Chic Original Cruelty Free Mascara
Amazing Stuff!
“It goes on well, looks fab, lasts all day and yet somehow comes off with a light rub and water! Won’t buy any other mascara now. Also excellent customer service thank you so much.”
Emma, Poppy Sloane Customer, 18 May 2022
Cruelty free mascaras ...that are also great for sensitive eyes!
Vegan and absolutely no testing on animals
Suffer with blepharitis or dry eyes?
Key Features ...that make our cruelty free mascara special
Vegan Mascara that's Cruelty Free
Waterproof mascara
Smudge proof mascara
Natural look mascara
Hypoallergenic mascara
Easy To Apply & Remove
Customer Comments
Best selling cruelty free mascaras
Before and After: Tres Chic Original Cruelty Free Mascara
Some more happy customers
I love this product, it truly stays put, I rub my eyes a lot…
9 Apr 2019
Fantastic mascara easy to remove
29 Mar 2019
Will never use another brand again, simply perfect!
3 Dec 2018
Doesnt go on clumpy at all, stays put, but so easy to remove…Thank you!
29 Mar 2019
…super mascara that doesn’t irritate my eyes …
18 Apr 2019
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Best selling cruelty free mascaras
Cruelty Free Mascara
Fully Vegan Mascara!
We have worked hard to ensure that this reformulated mascara is totally vegan. Previously we used a small amount of vegan friendly bees wax, but following feedback from our customers we have eliminated the bees wax and use plant-based waxes instead.
Currently undergoing vegan certification.
Cruelty Free – No Animal Testing!
We have voluntarily committed to no animal testing at every stage of product development and manufacturing and do not sell our products in markets where testing on animals is required.
Fed Up With Panda Eyes?
Looking for a waterproof cruelty free mascara?
In days gone by, in order to try to prevent smudges you’d have to turn to a waterproof mascara. Waterproof mascaras “achieved” this but they were difficult to remove and they still smeared! And they weren’t vegan! Not so anymore, thanks to tubing mascara technology.
Say Goodbye To Panda Eyes!
Poppy Sloane has developed a range of smudge proof mascaras using tubing mascara technology. This means that our mascaras are not only smudge proof but are also 100% waterproof once they have set (takes about 2 minutes) – so say goodbye to those panda eyes! Now you can have volume with no smudges. And our latest mascara has been reformulated to be completely vegan.
What does this mean for you?
If you’re concerned about animal welfare or are vegan, then look no further than Poppy Sloane.
No flakes or smears to irritate your eyes. No need for harsh makeup removers – just warm water and gentle pressure.
No need to keep reapplying your mascara during the day. Once it’s on, it stays put, until you say so!
Want to open your eyes?
Our mascara gives volume, length and fantastic lash definition.
Wind, Rain or Shine – You’re Fine!
No more worry about smudges if:
- you’re caught in the rain,
- you cry at a wedding,
- you go to the gym and work up a sweat,
- you like to swim.
Summary:
Overall, a great cruelty free mascara that’s vegan, smudge proof and hypoallergenic. Creating a natural and defined, clump free look, its also waterproof yet still easily removed with water. Not tested on animals and environmentally friendly, this new formulation is also volumising and gives a beautiful look. As before, it is buildable so you can create a more dramatic look by applying more coats.
Before and After with Tres Chic Original
Best selling cruelty free mascaras
How to apply tubing mascara
The ‘tubing’ refers to the way the formula coats and removes from the lashes. While standard mascaras cover the lash in pigment, tubing mascaras wrap micro-fibres (or polymers) around the lashes. As the mascara dries to a flexible tubular coating that doesn’t transfer to the skin, the result is longer lashes with great definition which are 100% smudge proof.
The great thing about tubing mascaras is that they are easy to remove with warm water. The warm water enables the tube of mascara to let go of the lashes and then it simply slides off. As cold water doesn’t remove the mascara it’s rainproof too.
How to apply:
You apply Poppy Sloane mascaras just like a regular mascara.
It takes about 2 minutes to set fully and begin forming the tiny ‘tubes’ around your lashes. Until fully set it may smudge, but once fully set it is 100% smudge proof and waterproof.
Once fully set you can no longer add further coats and build.
DO NOT use conditioners, lotions etc….before applying the mascara, as Poppy Sloane mascara requires a dry, clean surface in order to adhere properly to your lashes.
DO NOT let it set fully before applying additional coats in order to build more volume. Keep adding coats until you are satisfied with the volume, length and degree of lash separation before the mascara fully sets.
How to remove:
Only when you are ready! Our mascaras can be easily removed with a combination of warm water and gentle pressure. Pressure alone is not enough, and water alone is not enough. It MUST be a combination of lots of warm water and gentle pressure – for example, taking a shower.
Poppy Sloane mascaras voted best for Smudge Proof Mascara and Tube Mascara categories
by UK Best Reviews
May 2019
Don’t just believe us – read what these other reviewers have to say
Key features
- Cruelty free mascara and absolutely not tested on animals
- Vegan formula
- Formula: volumising, lengthening, curling, natural look
- Sensitivity: hypoallergenic, paraben free, palm oil free
- Type: tubing mascara
- Features: waterproof, smudge proof, smear proof, flake proof
- Ideal use: everyday, swimming, gym, rain, weddings, holidays
- Made entirely in the UK and eco friendly
WE ACCEPT
More customer comments
Some more happy customers
Fantastic mascara easy to remove
Fantastic mascara easy to remove good price nicely wrapped Thankyou x
Doesnt go on clumpy at all, stays put, but so easy to remove…Thank you!
Have been using Estee Lauder Double Wear mascara for last 6 years, but its getting more expensive & the formula seems to go dry alot quicker than previous purchases, so i was thrilled when i had the Poppy Sloane mascara come, ( i googled about mascaras & read the positive reviews & what benifits it had) i love the way the brush comes out with no excess mascara! Doesnt go on clumpy at all, stays put, but so easy to remove, as recomended warm water, light pressure & its off! I bought my mum 1 too & shes also thrilled, so will be buying more soon! Thank you!
I love this product, it truly stays put, I rub my eyes a lot…
I love this product, it truly stays put, I rub my eyes a lot and usually end up with panda eyes! Not now, I love that you can achieve a very natural look too…will definitely purchase again, service was very quick, will recommend too.
Many thanks.