Our Story

Poppy Sloane smudge proof mascara first conceived. We wanted to design the best waterproof mascara that didn’t smudge, smear or flake. We wanted to design the best smudge proof mascara on the market – period. Watch our short video which explains…

Poppy Sloane non smudge mascara was being developed. Undergoing stability and user testing to ensure that it had the qualities we were looking for. No testing was conducted on animals and all ingredients are responsibly sourced from the UK and are vegan friendly.

After extensive testing our first tubing mascara, Très Chic Original, a smudge proof mascara is launched. We think it’s the best waterproof tubing mascara money can buy. It’s a non smudge mascara that is also smear proof, flake proof and waterproof. Being hypoallergenic and a tubing mascara it’s also a great mascara for sensitive eyes. It is ultra long lasting yet easily and quickly removed just with water and slight pressure from your fingertips, a washcloth, or the shower. Mascara “tubes” disintegrate or slide off lashes once the bond has been broken; no need for makeup remover or rubbing under-eye area to remove mascara residue, because there won’t be any! No more panda eyes! See our full instructions on how to apply and remove our tubing mascara.

We’re currently developing a new improved version of Tres Chic which is volumising whilst retaining all of the original smudge proof and waterproof qualities of the original. This new formulation is also cruelty free as before, but is completely vegan too!

After months of reformulation and development we are pleased to announce the launch of our reformulated Tres Chic mascara. It’s now volumising as well as completely vegan, but retains all of the amazing qualities of the original – smudge proof, waterproof and ultra long-lasting.